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Bravisimos

The Olive Oil Drought

Bravísimos / The Olive Oil Drought
Briefing:

In 2017, we endured one of the worst droughts of the last 20 years in Spain. This affects the nation as a whole, but more specifically the South, in an area where the highest production of olive oil in the world takes place: Jaén. For this reason, La Casería de Huellar asked us to create a public awareness campaign to publicize this sad reality.

Solution:

The creation and presentation of a new brand of olive oil was distributed amongst leaders and influencers as La Sequía Extra Virgin Olive Oil. We offered three varieties: Year 2017, 2030 and 2090.

Results:

Although our client's investment on advertising was low, we managed to create media attention and received coverage in newspapers, such as El Pais, El Mundo, ABC and La Gaceta.

Category:

work

Date:

1 June, 2018

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