In 2017, we endured one of the worst droughts of the last 20 years in Spain. This affects the nation as a whole, but more specifically the South, in an area where the highest production of olive oil in the world takes place: Jaén. For this reason, La Casería de Huellar asked us to create a public awareness campaign to publicize this sad reality.
The creation and presentation of a new brand of olive oil was distributed amongst leaders and influencers as La Sequía Extra Virgin Olive Oil. We offered three varieties: Year 2017, 2030 and 2090.
Although our client's investment on advertising was low, we managed to create media attention and received coverage in newspapers, such as El Pais, El Mundo, ABC and La Gaceta.
1 June, 2018