The menswear brand Scalpers asked us to create a campaign that would rebrand the current image they were projecting to their audience. They also wanted to use the campaign as an opportunity to make a contribution to the fight against inequality.
With the concept "Made to Fit Everyone", we created a slightly different campaign. Instead of using normal models, we selected "street models"; a Sevillian gorilla ( an unofficial street parking attendant) and a political refugee from Mali, whom we turned into models for the brand. Through this move, we drew attention and gathered enough money through the campaign to create a school in India with collaboration of the Vicente Ferrer Foundation. In addition, from each purchase, 1 euro went directly to the Foundation during the campaign.
We are proud to have contributed to the creation of a school, which presently provides 30 children with an opportunity to access education each semester in one of the poorest regions of India. Secondly, our client was happy with the national impact made in the media as a result of the campaign, which was covered in the most relevant television networks, as well as in newscasts and newspapers, generating quality in Scalpers’ brand value. The video clip from the campaign revealed an impact on brand awareness and an increase in store visits, online stores and social networks. The return on investment (ROI) was 1, 500%.
2 June, 2018