Marypaz needed to update its image, and for the first time, it turned to an external agency to help change public perception of its brand and by doing so, took a major qualitative leap forward.
For over three years, we carried out a social media campaign with photographic imaging and spots that helped change the general perception of the brand. In the following video, we have made a summary of all the campaigns we have carried out.
The brand took a qualitative leap forward in brand perception, and its physical stores saw a 10 to 15% increase in sales during the three years we worked for Marypaz. In addition, our work was awarded the Lux Award and Agripina Award for art direction.
1 June, 2018